Traction Summit: Driving The Tire Industry Into The Future

Focusing on    Driving The Tire Industry Into The Future  Traction Summit overviews the current tire and automotive market, brings together   first-hand  perspectives from the entire supply chain, and takes a close look at the future of the industry; including tire sensor technology,  the pursuit of autonomous vehicles,  considerations for tire data, and more.

Take a look at the Traction Summit 2019 agenda below. Join the Traction Summit mailing list to stay tuned for the 2020 agenda.

For more information about the sessions below, click the arrow to expand.

Day 1: Thursday, October 17

Registration and Breakfast

  1. Registration and Breakfast

  2. Opening Remarks: Smithers Representative

What to Expect for the Tire Industry?

  1. Key Issues for the Tire Industry to Examine

    Dr. James A. Popio | Vice President of Operations - North America of Smithers

    A look at the changing dynamics of the tire industry, what factors will drive the industry, and how innovations in the mobility industry will create challenges and opportunities for tire companies.

Session I: Keynote – The Global Economy

  1. What to Expect in 2020 and Beyond

    Elizabeth Laderman | Economist, Financial Research of Federal Reserve Bank of San Francisco

    Moving into 2020, the global economy is in a state of flux. The use of tariffs and potential trade wars between countries could create significant friction, including challenges for the auto and tire industry. The potential retrenching of the Chinese economy also could play a role with the global economy. What are the expectations going forward for the U.S. economy?      

  2. Networking Break

Session II: The Future of the Auto Industry

Moderator: TBD

  1. The Globalization Imperative Decision Making & Opportunity Identification in a Disruptive Market A Global Automotive Outlook

    Joe McCabe | President & Chief Executive Officer of AutoForecast Solutions LLC

    An examination of trends shaping the global automobile industry through 2026. Maximizing opportunities by identifying market shifts, risks, new players, and innovations are just a few topics that will be addressed. Factors shaping the global automotive outlook include an analysis of drivers, enablers, constraints for the short-, mid-, and long-term forecast. AFS will dive into product portfolio plans, OEM activities, the role electrification will play in the future, and the impact globalization has on long-term competitiveness.

Session III: Testing Tires

Moderator Chris Napier, ExxonMobil

  1. Tire Intelligence in an Autonomous, Connected, Electric, and Shared Future

    Mike Nehls | General Manager, Tire & Wheel Test Center of Smithers

    As automotive development moves quickly towards higher levels of automation, engineers and programmers will look to the tire to provide a number of critical data points for safe operation of the vehicle. From measuring operating conditions, to pressure and surface characteristics, the tire will be a key component of the autonomous system going forward. The presentation will cover the implications that tire and automotive manufacturers must consider when developing a tire to vehicle match for an autonomous and electrified future. Industry trends and the changing supplier dynamic relative to bringing new technologies to the tire industry will be reviewed.

  2. How Electrification leads to New Challenges in Tire Testing

    Jim Cuttino | Tire Research and Development of Link Engineering Company

    The progressive electrification of the vehicle, from subsystems to full powertrains, continues to add new challenges to the design engineer. One significant challenge has been the electrification of the power steering systems, where margins for error are greatly reduced from the older hydraulic systems. With this in mind, it has become critically important to be able to assess steering rack loads under the most extreme loads - typically experienced when the tire is braked and is being steered, such as when parking. This presentation will describe a new test machine capable of measuring the forces experienced during a parking maneuver and include the effects of kingpin inclination, caster, and weight transfer.

  3. Networking Lunch

Session IV: A New Generation of Vehicles, Part 1

Electric vehicles, autonomous vehicles and the growth of subscription service-based auto companies are changing the dynamics of the transportation sector. For tire producers it may mean having to retool their operations to make a new generation of tires.

  1. The World of Autonomous Vehicles

    Richard Smallwood | Chief Executive Officer and President of Sumitomo Rubber North America

    While there may be considerable debate as to how soon Autonomous Vehicles (AV’s) will begin to make an impact on the social and economic landscape, there is no argument that their impact will be profound and likely in areas where most people have not even considered.

    The benefits to society will be many.  Vehicle accident and death rates will decline significantly. Those confined to home because of age or infirmity will gain a greater freedom. Urban greenspace will be enhanced due to a reduction in the need for parking. The time once spent concentrating on driving (at least in theory), could then be allocated to other endeavors such as sleep, reading, socializing, or perhaps doing yoga.

    There will be considerable economic impact as the largest economic machine on the planet undergoes an evolutionary transformation. The first and most severe of which will be the reduction of vehicle production.  The next radical change will be in who owns and maintains those vehicles. Finally, there will be wholesale redistribution of the work force as those who once engaged in vehicle production and maintenance, and the transportation of goods, find themselves in need of new skills.

  2. Making Mobility: Learn how a Digital OEM harnesses disruptive models to usher our transportation industry into an autonomous world

    John B. Rogers, Jr | Co-Founder and Chief Executive Officer of Local Motors

    Most automotive companies of today are stuck in the past – they’re inefficient, and don’t readily deliver what consumers want or need. LM Industries’ process, which is founded on local microfactories coupled with the power of co-creation, exceptional safety testing and legislative lobbying, is connecting our outdated mobility industry with the future of autonomy,  today. This keynote will explore how an innovative digital OEM is leading the way in bringing autonomous mobility into our daily lives. Jay Rogers, CEO and Co-Founder of LM Industries, will point to cases to bolster this presentation.

  3. A Living Room on Wheels

    John Culliton | Senior Engineer, Chassis Attribute Delivery of BYTON

    Autonomous and electric vehicle startups along with mainstream OEMs are racing towards a "living room on wheels"—what does this mean for tires? Trends of range considerations, packaging opportunities, load constraints, and how to balance with full-vehicle ride, handling, and NVH attributes.

  4. Networking Break

  5. Tires as a Service: Servicing Fleets in the Future Mobility Ecosystem

    Allison Marie Cooper | Product Manager of Goodyear Innovation Lab

    Current changes in the mobility landscape are happening at an unprecedented rate — and as the ways that people and goods move around change, so do the opportunities for growth in the tire industry. These innovations require not just new products and business models, but also new ways of thinking and working. To meet this challenge, the Goodyear Innovation Lab in San Francisco works to develop systems "beyond tires" to improve the customer experience of managing their fleets' maintenance holistically, including exciting pilot programs with fleet startups operating with the demands of a digitally enabled, on-demand business.

Session V: A New Generation of Vehicles, Part 2

Fleets, trucks and OTR vehicles are starting to gain traction in the marketplace. How will this sector continue to grow and how should the tire industry respond.

  1. Driver Productivity and Applied Technology: Action from Information

    Paul Burgoyne | Founder and CEO of REACH

    “As the tire industry enters a new decade, driver and technician productivity remains a focal point for fleets and providers alike. How do agnostic platforms provide benefits to drivers and technicians? How do these platforms set the stage for telematics and automation? What are the critical levers that convert data to action? These topics and more will be discussed using real-world examples of success. “

  2. Changing Demands for Off-The-Road Tires

    Chris Rhoades | Sr. Product Manager - Technology of BKT Tires Global Mining Solutions

    Rhoades will look at discuss the changing demands for off-the-road tires, primarily in the mining sector, but also looking at tire applications in the agricultural markets. The requirements for tires in these industries often precede trends for tires in the passenger sector.

  3. Networking Reception

Day 2: Friday, October 18

Registration and Breakfast

  1. Registration Opens, Breakfast Begins

  2. Welcome and Opening Remarks

Session VI: Tires as Part of the Connected World

The session examines changes and updates with tire sensors. The session also examines changes in tire testing.

  1. Road Surface Classification

    Dr. Saied Taheri | Director, Center for Tire Research (CenTiRe) of Virginia Tech

    As the autonomous vehicle technology gets closer to production, safety and performance of on-board sensors and control systems on poor weather/road surface conditions have become more important. Even though various vision-based technologies and indirect surface estimation algorithms have been developed since 1980’s, they are not robust enough to aid the autonomous vehicle to be safe in poor weather conditions.

  2. Monitoring the Thickness of a Tire's Tread

    Dr. Aaron Franklin | Chief Technology Officer of Tyrata, Inc

    The industry is in desperate need of a mechanism for monitoring the thickness of a tire's tread, in real time.  Tyrata, Inc. is a sensor development and data management company offering patented IntelliTread™ wireless sensing technology that monitors, tracks, and predicts tire wear via a direct measurement of tread depth.  Dr. Franklin will present results from recent testing on different tires and updates to Tyrata’s roadmap towards commercialization of the technology.

  3. Real-Time Tire Monitoring Software Program

    Sunjay Dodani, Ph.D | Co-Founder & CEO of Revvo

    Revvo is a technology startup that has built a first-of-its-kind, sensor-enabled artificial intelligence software platform to monitor tires in real time. The technology includes proprietary sensors that capture thousands of data points per second from within the tire, which is sent to the Revvo cloud via a gateway located in the vehicle. Machine learning models are applied to the aggregated data set to create valuable and actionable insights. This helps the driver and fleet managers better understand the overall health of the tires on their vehicles, which leads to increased vehicle uptimes, optimized efficiency, and improved safety.

  4. Using RFID Tags to Help Consumers

    Jan Svoboda | RFID Technology Business & Solution Development of FineLine Technologies

    A discussion on how the use of RFID tags can help consumers.

  5. Networking Break

Session VII: Voice of the Customer

Issues such as online versus off line purchases, distributors versus buying direct, and even possibly overseas. The end user is the final consumer of the tires. What kind of feedback are they sharing on how to improve the environment for tires going forward.

  1. What are Consumers Looking for in Tires

    Eugene Petersen | Tire Program Manager of Consumer Reports

    Peterson will share and discuss the results of surveys that Consumer Reports has conducted that show how its members purchase tires, how they make their decisions, what they look for in tires, etc.

  2. Transforming Brick and Mortar to an On-Demand Platform

    Dennis Melka | Founder and CEO of Whip

    Discussion will focus on a case study of how brick and mortar transforms to on-demand, direct-to-vehicle platform for the consumer.

  3. Networking Lunch

Session VIII: Looking into the Future

  1. Using Virtual Tire Modeling

    Doug Terrill | Test Team Manager of Hankook Tire and Technology Company, Ltd

    A look at how more companies are looking to use virtual tire modeling to eliminate many of the steps and reduce the costs needed to match up a car with a tire.

  2. Formulation Changes and Tire Performance

    Chris Napier | Senior Application Development Engineer of ExxonMobil

    During the last 35 years, ExxonMobil Chemical has performed a series of surveys of passenger car and truck / bus radial tires to evaluate the influence of halobutyl rubber on inflation pressure loss rates (IPLR) of tires acquired globally. Previous studies have also evaluated the impact of innerliner compound formulations and liner gauge on inflation pressure loss rate as related to tire performance in various static and dynamic laboratory tests.

    The purpose of this most recent body of work is to evaluate the controlled on-vehicle performance of passenger car tires as a function of inflation pressure on the new and rapidly expanding mobility segment of electric vehicles (EV) utilizing experimental and other well-known industry test methods. It was also determined if connections exist between the on-vehicle EV test results to laboratory testing where applicable.

    This presentation will demonstrate impact of inflation pressure of the tire on rolling resistance, energy efficiency, treadwear and other important performance measures.

  3. Policies and the Impact on the Tire Industry

    Roy Littlefield IV | Director of Government Affairs of Tire Industry Association

    Policies and legislation could have a significant impact on tire manufacturers going forward.

    Business owners are faced with a divided Congress. What does this mean for the tire industry? Find out the ongoing issues that will positively and negatively impacting your business.  This session will provide an overview of the legislative climate moving forward and a look at what issues will impact the tire industry in the future. Roy Littlefield IV, TIA's Director of Government Affairs will provide an overview on a variety of legislative and regulatory issues.

  4. Closing Remarks