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  • Sustainability in Tires
  • Traction Summit

Traction Summit 2024

August 13-14, 2024
Charlotte, NC | USA

The 2024 Traction World Summit Agenda is Here!

Sponsorship and Exhibition Opportunities Open

Traction Summit is the definitive meeting place to discuss and understand future opportunities for tires and to make the connections needed to capitalize on those prospects. With a unique blend of speakers and attendees from throughout the full tire supply chain, including the world’s leading tire manufacturers, aftermarket, and OEMs, Traction Summit is unlike any conference in the tire sector. This event is the perfect place to network with industry insiders, hear ideas and insights from different parts of the supply chain, and learn about innovations, growth opportunities, and the latest trends.                                                

2024 Agenda

View Full Agenda
Registration Open
Opening Remarks
Session I: Tire Industry Insights
Session II: OEM Perspective: Sustainability & Current Mobility Trends
Session III: Regulatory Expectations
Session IV: Environmental Impact End of Life Solutions and Challenges
Networking Reception
Morning Refreshments
Openings Remarks
Session V: Tire Performance and Sustainability
Closing Remarks and End of Conference
Russell Shepherd - Michelin

Russell Shepherd

Director of Technical Communications at Michelin
Jay Spears - Continental Tire

Jay Spears

Director of Standards and Regulation, The Americas at Continental Tire
John Baldwin, Ph.D. - Discount Tire

John Baldwin, Ph.D.

Sr. Vice President at Discount Tire
Steven Hershkowitz - Clean Transportation Washington State Department of Commerce

Steven Hershkowitz

Transportation Electrification Policy Lead Energy Policy Office at Clean Transportation Washington State Department of Commerce
Alyssa Barbuto - Honda Development & Manufacturing of America

Alyssa Barbuto

Environmental Sustainability Lead at Honda Development & Manufacturing of America
Jim Frady - Michelin

Jim Frady

Passenger & Light Truck Tire Development Director at Michelin

2024 Sponsors

Stackpole Engineering
Treadwell Research Park
David Johansen - Sumitomo Rubber USA

David Johansen

Vice President of Technical at Sumitomo Rubber USA
Maureen Kline - Pirelli Tire North America

Maureen Kline

Vice President Public Affairs & Sustainability at Pirelli Tire North America
Andrew Thompson - Bridgestone Americas

Andrew Thompson

Global General Manager, Strategic Sustainability at Bridgestone Americas
Brent Gruber - J.D. Power

Brent Gruber

Executive Director, Global Automotive at J.D. Power
David Howland - General Motors

David Howland

Global Leader for Tire Testing and Analytical Methods at General Motors
Jay Spears - Continental Tire

Jay Spears

Director of Standards and Regulation, The Americas at Continental Tire

Put your brand at the forefront of the tire industry!

Top industry players attend Traction Summit with the goal of discussing innovations, finding solutions, and building relationships needed to thrive in this market. Show attendees why your services and products are necessary to improve their business operations.

Choose from one of our standard sponsorship packages, or work with us to create a custom package tailored to meet your specific conference objectives and business needs.

Industry-Leading Tire Expertise with State-Of-The-Art Testing Capabilities

Smithers has been in the Tire testing market since the 1920’s and has a very strong brand for independent expert opinion on tire performance. Along with presenting leading industry information at Traction Summit, with over 90 years of expertise in rubber testing, Smithers provides custom tire analysis and standard testing to meet your requirements. Learn More

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