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  • Sustainability in Tires

Traction Summit 2025

Details on the 2026 Event
Coming Soon

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"This event provides an excellent sustainability pulse, status of the new/ongoing measures of improvement, practices from the OEM and Tire Manufacturers, changing/new/proposed policy and tire life cycle movements within our industry."

Traction Summit is the definitive meeting place to discuss and understand future opportunities for tires and to make the connections needed to capitalize on those prospects. With a unique blend of speakers and attendees from throughout the full tire supply chain, including the world’s leading tire manufacturers, aftermarket, and OEMs, Traction Summit is unlike any conference in the tire sector. This event is the perfect place to network with industry insiders, hear ideas and insights from different parts of the supply chain, and learn about innovations, growth opportunities, and the latest trends.                                                
Joshua Guilliams - Smithers

Joshua Guilliams

Vice President, Consulting Materials Science and Engineering at Smithers
Andrew Thompson - Bridgestone Americas

Andrew Thompson

Global General Manager, Strategic Sustainability at Bridgestone Americas
David Howland - General Motors

David Howland

Global Leader for Tire Testing and Analytical Methods at General Motors
Jay Spears - Continental Tire

Jay Spears

Director of Standards and Regulation, The Americas at Continental Tire
John Baldwin, Ph.D. - Discount Tire

John Baldwin, Ph.D.

Chief Product & Technical Strategist at Discount Tire
Brent Gruber - J.D. Power

Brent Gruber

Senior Director of Global Automotive at J.D. Power

Put your brand at the forefront of the tire industry!

Position your company as an industry leader in front of key decision makers at the event.

Choose from one of our standard sponsorship packages, or work with us to create a custom package tailored to meet your unique goals and budget.

Industry-Leading Tire Expertise with State-Of-The-Art Testing Capabilities

Smithers has been in the Tire testing market since the 1920’s and has a very strong brand for independent expert opinion on tire performance. Along with presenting leading industry information at Traction Summit, with over 90 years of expertise in rubber testing, Smithers provides custom tire analysis and standard testing to meet your requirements. Learn More

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