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  • Traction Summit
  • Sustainability in Tires

Traction Summit

May 19-21, 2026
Charleston, South Carolina

We're Heading to Charleston!

2026 Event
The room block is now open at the Courtyard Charleston, and be sure to sign up for our mailing list so you can be the first to know when tickets go live.

FAQ

What is Traction Summit?
Traction Summit is the premier conference where delegates are empowered with macro and micro insights on the tire supply chain, future opportunities for tires and the connections needed to capitalize on those prospects.

LEARN WHY YOUR PEERS RETURN>>>

How Can I Get Involved?
Position your company as a leader in tire and rubber sectors- apply to showcase your solutions in the exhibit hall as a 2026 sponsor.

Who Attends Traction Summit?
A unique blend of speakers and attendees from throughout the full tire supply chain, including the world’s leading tire manufacturers, aftermarket, and OEMs with job titles like:

  • President/Director
  • Supervising Hazardous Substances Engineer
  • Tire Technical Leader
  • Director of Test Track Operations
  • Chief Commerical Officer
  • Director of Standards and Regulations
  • Technical Advisor
  • VP Operations
SEE THE 2025 ATTENDEE LIST>>>
          
Joshua Guilliams - Smithers

Joshua Guilliams

Vice President, Consulting Materials Science and Engineering at Smithers
Andrew Thompson - Bridgestone Americas

Andrew Thompson

Global General Manager, Strategic Sustainability at Bridgestone Americas
David Howland - General Motors

David Howland

Global Leader for Tire Testing and Analytical Methods at General Motors
Jay Spears - Continental Tire

Jay Spears

Director of Standards and Regulation, The Americas at Continental Tire
John Baldwin, Ph.D. - Discount Tire

John Baldwin, Ph.D.

Chief Product & Technical Strategist at Discount Tire
Brent Gruber - J.D. Power

Brent Gruber

Senior Director of Global Automotive at J.D. Power

Put your brand at the forefront of the tire industry!

Position your company as an industry leader in front of key decision makers at the event.

Choose from one of our standard sponsorship packages, or work with us to create a custom package tailored to meet your unique goals and budget.

Industry-Leading Tire Expertise with State-Of-The-Art Testing Capabilities

Smithers has been in the Tire testing market since the 1920’s and has a very strong brand for independent expert opinion on tire performance. Along with presenting leading industry information at Traction Summit, with over 90 years of expertise in rubber testing, Smithers provides custom tire analysis and standard testing to meet your requirements. Learn More

Learn More About Smithers' Events