Traction US 2020: Coronavirus Update. For more information click here

2020 Venue And Accommodation

Stay tuned for the 2021 venue and accommodation.


Hilton Charlotte University Place offers a tranquil lakeside escape near UNC Charlotte and the area’s best shopping destinations. Whether you’re here for business or leisure, you’ll appreciate our lakeside location just 15 miles from the Charlotte Douglas International Airport. Dine lakeside at our on-site Edgewater Bar and Grille and enjoy stunning lake views from many of our guest rooms and meeting rooms.


Notice to delegates and exhibitors

It has come to our attention that unauthorized third-party accommodation service providers will contact conference delegates and tell them they have to reserve their hotel room through their housing company. This is a scam. Please note that you will NEVER receive a phone call directly from Smithers or the hotel vendors asking you to book a room. In order to make a legitimate hotel room reservation with the conference hotel, please click on the link above and book with the special rate, book via the hotel website, or contact the hotel directly.