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Event Overview

Smithers has been in the Tire testing market since the 1920’s and has a very strong brand for independent expert opinion on tire performance. To try and leverage this and generate new opportunities for both the Tire testing business and the event business we launched our first Tire Conference in 2013. We then rebranded the event as Traction in 2015, and combined the event with Carbon Black World (which only takes place in the US every 4 years). Learn More About Tire Testing >>> 

Attendees at Traction represent a diverse range of industries, and a universe of experts and thought-leaders.