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Tire and Rubber Association of Canada

Traction Summit Sponsors and Partners

The Tire and Rubber Association of Canada (TRAC),, is the national trade association representing tire makers, rubber products manufacturers and importers as well as rubber recyclers and suppliers of goods and services related to the industry. TRAC is committed to educating drivers about proper tire care and maintenance. A key advocacy goal in the cold-weather months is to raise awareness about safe winter driving and the safety and performance benefits of winter tires.