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Industry experts will gather in Atlanta, Georgia, May 9-10, 2017

Akron, OH – February 28, 2017 – Smithers Rapra is pleased to announce the agenda for Traction Summit 2017 conference taking place May 9-10, at the Grand Hyatt in Atlanta, Georgia.

Traction Summit is the 2017 conference and exhibition will continue to explore commercial and technical issues which impact the entire industry, from auto OEMs and after-market sales, tire manufacturers, raw materials and specialty chemicals suppliers, industry regulators and business analysts. This year’s program will feature a line-up of expert presenters representing major industry players such as Ford Motor Company, Michelin North America, Continental Tire, General Motors, ExxonMobil Chemical Co., Pressure Systems International and more.

 “Traction Summit 2017 will provide the leadership of the tire industry with a platform for sharing ideas and data covering a variety of topics, with the ultimate goal of working together to drive the tire industry forward,” said Ciaran Little, Conference Producer for Smithers Rapra. 

Ford Motor Company will deliver the keynote address, Future mobility trends and the implications for the tire industry, at the Traction Summit.

Additionally, this year’s agenda is filled with innovative discussions, important trends and issues like:

  • Global Trends including a panel from several leading tire brands: Continental, Mexxis, Michelin and Hankook
  • Voice of the Customer with an OE Panel Discussion featuring Honda R&D Americas Inc., Fiat Chrysler Automobiles, General Motors and Ford Motor Company
  • Material Innovation including discussion of potential new uses for used tires, sustainable materials and novel elastomers
  • Smart Tires featuring the future tire needs for intelligent vehicles and latest breakthroughs


For more information about Traction Summit 2017 visit: