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Smithers Rapra announces the dates and location for Traction 2015

Tire industry will gather May 19-21, 2015 in Nashville, TN

Smithers Rapra is pleased to announce the dates and location for Traction 2015: Driving the Tire Industry Forward. This conference and exhibition will bring together tire OEMs, Tier 1-4 system and component suppliers, and materials producers May 19-21, 2015 at the Omni Nashville Hotel in Nashville, TN. Key topics that will be discussed include tire industry business dynamics; regulatory issues; tire importers of record; tire testing and challenges and disruptors to the tire industry.

"Each segment of the industry has different needs for tire performance, cost and how the formulas align to create a profitable business model. Because of this, players in the tire industry are left with their heads spinning, trying to balance the pushes and pulls of often conflicting voices," said Conference Chair Jim Popio, Vice President and General Manager, Smithers Rapra. "Our second annual event will therefore provide a forum for the entire industry to come together in one room to hash out face-to-face some of our most pressing issues. Business leaders will leave Nashville with the resources and relationships needed to shape a clear path forward."

"Traction 2015 will continue our exploration into how tire companies and OEMs can balance innovation, regulatory requirements and cost concerns with consumer perception and actions. This is a question that we hear over and over again from our clients and last year's discussion in Charlotte was just the beginning," said conference director Andrew T. Smaha.

Smaha continued, "The direct access to industry leadership, our invite-only speakers and fellow attendees will far exceed the typical tire trade show experience. Our long-standing reputation as an independent party dedicated to providing accurate and reputable information allows us to bring together diverse stakeholders to truly delve deep into the issues facing the global tire industry. Each session of next year's Traction conference will be shaped by Smithers Rapra alongside the key players in the tire performance industry."

"In response to what we've heard, we've added a full day dedicated to the stressors thrust upon tire importers of record, and how we as an integrated industry can collaborate to better navigate the twists and turns of bringing imported tires to market," added Smaha.

Planned sessions at Traction 2015: Driving the Tire Industry Forward include:

  • Tire Industry Business Dynamics
  • What Does the Tire Need to Do for Me?
  • Regulatory Issues
  • Non-passenger Vehicle Dynamics
  • Tire Importers of Record
  • Breaking Down Barriers in the World of Tire Testing
  • Special Challenges and Disruptors to the Tire Industry - electrical vehicles, torque, tread ware, new designs.

Abstracts are currently being accepted for Traction 2015: Driving the Tire Industry Forward. Send your name, qualifications and proposed presentation title to Andrew Smaha at or +1 207 781 9635 if you are an industry expert who can provide an engaging, knowledgeable and exciting presentation applicable to the planned sessions listed above.

Sponsorship and exhibition opportunities are available. For more information about Traction 2015, visit

About Smithers Rapra
Smithers Rapra is the global leader in rubber, plastics, polymer and composites testing, consulting and information products and events, with key focuses including the tire, industrial, transportation, consumer and medical industries. For more information, visit

Danielle Marks
+1 207 781 9637
Smithers Pira