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Agenda

The 2025 agenda is here! See what's happening in San Antonio below.  

Treadwell Tour
Depart for Treadwell Tour
Arrive at Treadwell
Depart Treadwell for Hotel
Arrive at Hotel
Registration Open
Opening Remarks- Welcome by eTracks
Session I: Industry Updates and Insights
Presentation to be Confirmed
Presentation to be Confirmed
Networking Break- Sponsored by BKT
Session II: OEM Perspective: Sustainability & Current Mobility Trends
Panel: Industry Collaboration- Current Mobility Trends

The panel will cover the following points:
 

  • Future OEM needs from tires
  • OEM Sustainability goals how can the tire industry support
  • Challenges, experiences industry wide opportunities for collaboration
  • EV impact on general automotive landscape, manufacturing, tires, lightweight materials
  • Impact electrification on tire requirements and design Sustainability 
Moderator: Britton Swingle, Director of Standards and Regulations, Michelin

Panelists include:
Matt Marshall, CNRA, Environmental Sustainability / Supply Chain Sustainability, Toyota Motor North America
 
Session III: Insights into the EV Consumer
Replacement Tires for EV Vehicles: Consumer Perceptions and Test Findings
Consumer Reports conducted a comprehensive evaluation of replacement tires tailored for electric vehicles (EVs), focusing on models from Bridgestone, Hankook, Michelin, Pirelli, and Yokohama. The study addresses the unique demands EVs place on tires, such as increased weight and instant torque, which can lead to accelerated tire wear. Key performance metrics assessed include braking efficiency, handling, ride comfort, noise levels, and rolling resistance. In addition to the testing, the evaluation incorporated insights from Consumer Reports' EV Charging Community which explored when EV owners replaced their tires and how they selected replacement tires. 
The findings indicate that while EV-specific tires are designed to handle these challenges, certain conventional all-season tires also perform admirably, offering potential cost savings without significant compromises in performance. The report underscores the importance of selecting tires that balance durability, efficiency, and comfort to optimize the driving experience of EV owners.Consumer Reports conducted a comprehensive evaluation of replacement tires tailored for electric vehicles (EVs), focusing on models from Bridgestone, Hankook, Michelin, Pirelli, and Yokohama. The study addresses the unique demands EVs place on tires, such as increased weight and instant torque, which can lead to accelerated tire wear. Key performance metrics assessed include braking efficiency, handling, ride comfort, noise levels, and rolling resistance. In addition to the testing, the evaluation incorporated insights from Consumer Reports' EV Charging Community which explored when EV owners replaced their tires and how they selected replacement tires. 
The findings indicate that while EV-specific tires are designed to handle these challenges, certain conventional all-season tires also perform admirably, offering potential cost savings without significant compromises in performance. The report underscores the importance of selecting tires that balance durability, efficiency, and comfort to optimize the driving experience of EV owners.
Jacob George | Account Executive, Consumer Reports
Networking Break
Panel: Tire Manufacturers Respond to EV Consumers Feedback and Desires for Tires
Moderator: Jason Norton, Director, Auto Benchmarking, J.D. Power

Panelists include:
Bryce Jones, Head of Product Marketing and Training, Pirelli
 
Session IV: What's to Come: Regulatory Trends Impacting Tire Industry
Presentation to be Confirmed
Session V: Use
Liquid Rubber, a Cross-Linkable Plasticizer
Kuraray has developed a series of liquid rubber products with molecular weights ranging from a few thousand to a hundred thousand. These polymers, which consist of isoprene, butadiene, and styrene, can be used by tire manufacturers to achieve improvements in processing and tire performance. One of the key aspects of the liquid rubber products is their unique plasticizing effect in rubber compounds, and that those do not cause issues including bleeding or volatilization due to its co-vulcanizability as opposed to conventional process oils. This presentation covers the latest study of the effects of isoprene based liquid rubber (L-IR-50) on the processability of rubber compounds which are difficult to mix, such as high silica formulations suitable for electric vehicles. Kuraray will further report additional advantages of using L-IR-50 in model tire tread formulations, including maintained tire performances owing to its crosslink-ability with base rubber.
 
Tatsuyuki "Clint" Abe | Sales Engineer, Elastomers Business Unit, Kuraray
Closing Remarks
Networking Reception- Sponsored by eTracks
Registration Open
Opening Remarks
Session VI: Sustainability Focus
Presentation to be Confirmed
Presentation to be Confirmed
Session VII
Presentation to be Confirmed
An Advanced AI-Powered Technology System Designed to Recognize and Grade Tires for Future Use
- End of Life Options for Tires
– Retread, Recycling etc.
- Quality, Efficiency, Cost Reduction & Performance Improvements
- Recyclability and Reusability of tires - End of life considerations
- Designing for circularity

REGOM develops advanced AI-powered solutions for identifying and sorting used tires. Established by TC-Transports, one of France's largest transportation groups with over 700 employees, REGOM initially focused on enhancing its own tire sorting processes. With two collection sites in France managing 40,000 tons of tires annually, which accounts for 10% of the country's used tire volume, the company has become a leader in tire recycling technology. REGOM's innovations include machines that identify tire characteristics such as brand, model, dimension, and tread wear, as well as vision sorting systems for PCR and TBR tires at an industrial cadence of 3 tyres per second. We also integrate databases of chemical components with identified tire databases to enhance recycling efficiency. Our solution address the identification and separation needs of tire recyclers, encompassing reuse, retread, material recovery, granulation, and pyrolysis. Having successfully implemented 10 machines across Europe, REGOM is now exploring opportunities to expand its market presence in Asia and the United States. Recognizing the importance of traceability in recycling, REGOM partners with Michelin and the European Commission on RFID projects to work on this vital aspect of the value chain.  
 
Arthur Wagner | CEO, Regom
Networking Break
Presentation to be Confirmed
Networking Lunch
Session VIII: Environmental Impact, End of Life Solutions and Challenges
The Rubber Meets the Road for ELT's: Time for Tire Manufacturers to Pay Their Share
Presentation to be Confirmed
Presentation to be Confirmed
Presentation to be Confirmed
Session IX: Tire Performance
Characterization of TRWP Generated on Asphalt Pavement
This presentation covers the methodology to analyze tire and road wear particles generated on asphalt pavement and show the effect of road conditions on TRWP. Density separation and TGA were performed on TRWP obtained at different temperatures and road roughness levels in order to investigate the ratio of components originating from rubber and road. Particle size distribution was calculated based on optical microscope observation and discussed in terms of road conditions. This research highlights the necessity of addressing both the tire and road surface aspects to tackle the TRWP issue.
 
David Johansen | Vice President of Technical, Sumitomo Rubber USA
Closing Remarks and End of Conference