Traction Summit 2018: Driving The Tire Industry Into The Future

Focusing on the theme, Driving The Tire Industry Into The Future, last year's Traction Summit took a closer look at tire sensor technology,  how the pursuit of autonomous vehicles are affecting the tire industry,  considerations for autonomous vehicles tire data, as well as first-hand  perspectives from OEMs,  tire manufacturers and more. 

Traction Summit 2019 will continue building on these conversations, as well as highlighting new developments in the tire industry.

For more information about the sessions below, click the arrow to expand.

Day 1: October 9

Registration and Opening Welcome Remarks

  1. Registration Opens

  2. Welcome and Opening Remarks From Smithers Rapra

Session I: The Industry Now and Tomorrow

An overview of the current tire market, market drivers, trends and future considerations.

  1. An Overview of The Global Tire Market

    Dr. James A. Popio | Vice President of Operations - North America of Smithers Rapra

    • The major disruption in automotive and what is means for the tire industry
    • The role of smart and connected tires in enabling tomorrow’s vehicles
    • What the customer needs and how tires can deliver on the challenge
  2. Keynote Presentation | Future Mobility Trends

    Jose Diaz Salazar | Manager Innovation Lab Silicon Valley of Goodyear

    Future mobility trends, autonomous vehicles, connected tires etc. and the potential impact on the tire industry.  

  3. Current Trends and the Effects on Tire Retailing

    Kevin Rohlwing | Senior Vice President of Training of Tire Industry Association

    The changing landscape of the tire industry is having a profound impact on how tires are sold to the motoring public. Traditional distribution channels once thought to be dominant are being threatened on several fronts by an increasing level of vertical integration. This presentation will outline how recent industry changes are having a profound effect on multiple levels of tire retailing. The consumer tire market is evolving into a new model where there will definitely be winners and losers, so every aspect of the supply chain will be transformed in one way or another.    

  4. Why Convergence in Sensing and Tire Technologies is Creating Divergence in the Automotive Aftermarket

    Trevor Potter | Founder of PBL Strategy

    There is no question that sensors and smart technologies will continue their forward march into every area of our lives, especially in the vehicles we drive, autonomous or not. The challenge for the automotive industry is how to present a compelling value proposition to consumers so they see these new technologies as beneficial features and driving enhancements instead of yet another infringement of their privacy. Just as importantly, how will self-driving technologies, smart tires and sensors impact the future of our industry from a competitive and commerce standpoint

  5. Morning Networking Break

Session II Sensing a Change

This session will look at how sensors are being used to create “smart” and connected tires, improving safety, performance, and consumer experience. 

  1. Automation – One Lane on the Road To Zero

    Alex Epstein | Director of Transportation Safety of National Safety Council

    Vehicle automation is showing much promise as one way to end the current tragedy of 40,000 Americans lost to road fatalities every year.  But focusing on and improving known and effective countermeasures that work are another tool.  Learn what else exists in a national strategy to save lives now on the Road to Zero.

  2. Innovation in Tire Technology

    Jay Spears | Director of Standards and Regulation, The Americas of Continental Tire

    The connection of tire and vehicle information into the world of big data will allow for more advanced real time solution to logistical and safety issues. Featured on four and two-wheel vehicles for more than a century, tires remain a key component of today’s automotive scene and will continue to play their part in topics of automated driving, electric mobility and fleet mobility solutions. Vehicles and mobility solutions will change, but tires will remain the only direct link with the road and they are also getting smarter, as illustrated by ContiSense and ContiAdapt. Two Forward-Looking Tire Technology concepts from Continental for Even Better Road Safety and Driving Comfort.

  3. Smart Tyre Concept

    Kozaburo Nakaseko | Senior Executive, R&D Advisor of Sumitomo Rubber Industries, Ltd.

    Sumitomo’s Future Tyre Technologies. Responding to the trends related to environmental friendly products, autonomous vehicles and changes in the driver’s lifestyle, we are presenting new technologies to meet the future needs of increased safety and a more environmentally friendly automobile world. SMART TYRE CONCEPT is configured with Safety and our ENASAVE environmentally friendly technologies supported with our basic Core analysis technologies including our Advanced 4D Nano Design and Tire Life Simulation.  In addition to utilizing Low Rolling Resistance materials, Tyres will be expected to perform as a sensor during various driving conditions to improve safety and integrate into future connected cars.  We refer to these new sensing technologies as our SENSING CORE. Smart sensing tyres will not only provide long lasting mileage & high fuel economy but will also be expected to contribute to smart vehicle technology and enhance safety. We are developing new materials & technology to contribute to the future needs of the smart automobile world.

  4. Afternoon Networking Lunch

  5. SMART Tyre: The Tire as Sensor

    Alessandro Biondi | Vice President of Wriggle Solutions

    SMART Tyre is a disruptive innovation in sensing and automotive safety capable of (i) measuring the tread depth of tyres through sensing technologies, and (ii) diagnosing possible damages, deformations and identify flat or damaged tyres, thanks to a patented revolutionary physical approach which relies on using the tyre itself as a sensor.

  6. The Impact Of Intelligent Tread Wear Sensor Technology On The Automotive Industry

    Dr. Aaron Franklin | Chief Technology Officer of Tyrata, Inc

    Tyrata, Inc. is a sensor development and data management company offering wireless sensors and systems that monitor and report on vehicular tire tread wear in real time. In this paper, Dr. Franklin will describe how the new technology works, present results from recent testing, describe the roadmap towards commercialization, and discuss the potential impact that the technology can have on automotive safety.

    • Introduction to intelligent tread wear systems
    •  How the IntelliTread sensor technology works
    • Analysis of data from tire thickness measurements
    • Technology integration and commercialization roadmap
    •  Potential impact on the automotive industry in terms of safety improvements, tire management efficiencies and cost reduction
  7. Innovative low cost tire sensor project

    Aaron Neumann | Section Manager of Product Development of Nexen Tire

    One of the challenges of adding technology into the tire is keeping costs low.  This is critical for both OE customers now and the fleet managers of the future as the market evolves from private ownership to mobility service providers.  A low-cost solution that notifies the vehicle of a worn-out tire using existing sensors and adds zero cost to the tire will be presented.   

  8. How IoT and Connected Tires will play a significant role in gathering customer data

    Jan Svoboda | RFID Business Development of FineLine Technologies

    Modern connectivity solutions have been transforming the way brands connect and engage with their end users across many other markets. How will you use IoT solutions based on RFID technology to connect with your end users such as fleet owners, rental companies, even consumers? New business models are being defined and the position of current value chain players will change dramatically. Learn how aftermarket RFID solutions enhance business models and what type of solutions tire producers can offer even for competing brand tires. See what solutions fleet owners are able to offer without relying on tire producers. Big question is “who will own the customer”?

  9. AI Hits the Road : Applying Machine Learning To Tire Technology

    Nancy Greco | Distinguished Engineer of TJ Watson Research Center, IBM

    Measuring the health of a tire throughout its lifecycle will utilize multiple types of sensor data that will require machine learning to learn the effect of road conditions, driving patterns, weather and many other factors impacting the tire. IBM will share their AI approach using visual, audio and vibration data to detect defects and abnormal conditions in machines and products, and how it can be a key differentiator for real time preventive maintenance for autonomous driving.

  10. Closing Remarks For The Day

  11. Evening Networking Reception

Day 2: October 10

Registration and Opening Remarks

  1. Registration Opens

  2. Welcome and Opening Remarks Smithers Rapra

Session IV: End User Requirements

A look at various tire requirements from multiple perspectives, End-User/ Customer requirements, ie. OEs, aftermarket, fleets, electric vehicles, autonomous vehicles. 

  1. Designing for Sustainability

    Tom Carter | Technical Communications Director, Product Marketing of Michelin North America

    In our industry, there are manufacturers that are making choices about the worn tire performance that seem to compromise customer value and sustainability.  

    We feel that worn tire performance is a current and future important criteria for tire performance.

  2. Truck Drivers as Travelers

    Paul Burgoyne | Founder and CEO of REACH

    • How do drivers and traveler experiences parallel?   Allows me to engage the audience, get them to empathize from personal experience.  (Jim:  I plan to use OMA flight and “too much information” story)….
    • What information do we crave as travelers?
    • How well is the industry doing to provide said information?
    • How does Equipment Condition play into this information flow, how do components talk?
    • Are there barriers to information flow and the Cloud?
    • What does improvement look like in the future, how does it impact driver satisfaction?
  3. Consumer Requirements

    Dennis Melka | Co-Founder and President of AutoAppClub

    • Tire data, insight and understanding, online, onboard and on the app
    • Convenient e commerce and m commerce solutions
  4. Morning Networking Break

Session V: Future of Tire Manufacturing and Testing

  1. Multibody Dynamic Simulations

    Chris Coker | Senior Program Manager of Altair

    Multibody Dynamics Simulation is often used to simulate durability loads. These models typically use detailed, high fidelity tire models. Often the requirements for these tire models can make their use prohibitive early in the vehicle development process. Altair has recently developed a durability tire model for use with MotionSolve that uses reduced input requirements, and is computationally efficient compared to the existing commercially available high fidelity tire models.

  2. Dynamic Tire Pressure Mapping

    Tim Gorjanc | Senior Research Scientist of XSENSOR Technology Corporation

    Static tire pressure mapping is a well-known technology and is commonly used throughout the industry. Recently, XSENSOR has developed the technology to enable dynamic tire pressure mapping.  This technology allows the end user to capture how the tire dynamically interacts with the surface at speeds in excess of 140kph such as leading edge, contact patch, trailing edge, pressure distribution, etc.  Additionally, dynamic data that can quantify wheel alignment parameters rather than only relying on subjective driver feedback is now possible.  Vehicle and suspension dynamics such as vibration dampening, cornering, body roll, and downforce pressure can now be quantified and compared against FEA modeling. In this presentation, we introduce the concept of capacitive pressure imaging and detail some of the advances in the high speed pressure imaging technology that XSENSOR has developed and show some real world examples of passenger cars, motorcycles, and Semi trucks.

  3. Total Quantified Life

    Chris Rhoades | Sr. Product Manager - Technology of BKT Tires Global Mining Solutions

    As an OTR/Earthmoving Tire Industry, there are multiple measurements used to determine tire performance.  This paper proposes a comprehensive metric and need for standardization.  It will discuss the data, technology and systems integration needed to achieve it.

  4. Afternoon Networking Lunch

Session VI: Autonomy

  1. Intelligent Tires in a Connected, Autonomous Future

    Art Mayer | Consultant of Smithers Rapra

    This is a non-technical strategic review and future vision of intelligent tires, focused on the development of tire sensors for tire condition and performance. Looks at different sensor technology approaches, what they measure and how they communicate. Properly managed, the data from these tires will potentially transform many aspects of the industry, ranging from tire design and testing, to improving driving safety, predictive maintenance, efficiencies in replacement and e-commerce, and automated vehicle systems. We explore the value proposition from the standpoint of different stakeholders, and possible business models that can drive uptake and commercial success.

  2. When the Rubber Meets the Digital Road: Enabling Future Mobility Through Digital Tires

    Dr. Hans Dorfi | Director of Core Systems Engineering of Bridgestone Americas

    Mobility is rapidly changing as multiple megatrends are converging. Connected, autonomous, shared and electric vehicles will change how people and goods will be moved in the future. Future tires will continue to play a crucial role in ensuring a safe and efficient journey in this future but they will also be intelligent and connected to deliver additional value and benefits. As a world-wide leader in mobility Bridgestone has developed the technologies and solutions to deliver on this future.

  3. The Next Big Thing in TPMS

    Matthias Froehlich | Product Technologist of Huf Group

    How TPMS Sensors form the link between the tire and the vehicle. 

  4. Closing Remarks and Farewell