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Agenda

Day One - 23 Sep 2025 TUE Day Two - 24 Sep 2025 WED
Session 1: Emerging Issues, Challenges, and Opportunities in the Global Tire Industry
The future of global tire market to 2030
  • Steady demand for traditional and replacement tires.
  • Rapid expansion of EV fleets drives innovation in EV-specific tire design.
  • Smart, sensor-integrated tires and airless/advanced technology tires will gain traction, supported by fleets and autonomous mobility.
  • Sustainable tire materials and circular economy models will become mainstream, as environmental regulations tighten globally. 
  • Asia‑Pacific, currently the largest region (44% revenue share), is expected to remain dominant into 2030;  North America and Europe projected to grow faster in percentage term
Speaker from Smithers
TBC
Yifeng Shi | Deputy Secretary General at China Rubber Industry Association and Secretary General, China Rubber Industry Association Tyre Branch
Networking tea break
Session 2: Insights from Industry Key Players on Sustainability
Towards 2030: Goodyear’s Progress in Sustainability
Goodyear is advancing solutions that balance environmental impact, innovation, and stakeholder collaboration. As sustainability becomes a defining priority across the tire industry, this presentation will highlight Goodyear’s strategic roadmap toward launching its first 100% sustainable-material tire by 2030 and achieving net-zero value chain emissions by 2050. A key milestone on this journey was the unveiling of the ElectricDrive Sustainable-Material (EDS) Tire at the 2024 CIIE — China’s first ISCC-marked retail tire containing more than 70% sustainable materials. The session will explore how Goodyear applies innovations in materials science, low rolling resistance design, and enhanced durability to reduce environmental impact while maintaining high performance. It will also emphasize the importance of partnerships in delivering scalable, long-term sustainability outcomes.
 
Surendra Nukala | Director of Technology, Goodyear Asia Pacific
Building brand equity through nature-based solution in biodiversity conservation, responsible supply Chain practices, and community engagement
Giti Tire’s 2030 sustainability vision aspires to position the company as one of the world’s most trusted elephant logo brand, grounded in ecological stewardship, ethical sourcing, and inclusive community development. A core pillar of this strategy is biodiversity protection, highlighted by the company’s long-term commitment to Sumatran elephant conservation through habitat preservation, farmer education, and conflict reduction. These initiatives symbolize Giti’s values of resilience and environmental responsibility while reinforcing brand identity. To meet rising global regulatory expectations, including the EU Deforestation Regulation (EUDR), Giti has embedded robust due diligence and traceability systems across its supply chain, treating forest conservation and nature-based risk management as strategic imperatives. At the community level, the company supports capacity building through financial literacy and sustainable agriculture programs that empower farmers and promote regenerative practices. This integration of biodiversity conservation, supply chain integrity, and local empowerment reflects a holistic sustainability approach that aligns operational excellence with climate and nature goals. By reducing nature-related risks and creating shared value, Giti enhances long-term brand equity rooted in transparency, ecosystem stewardship, and social impact—positioning the company as a responsible business leader in a rapidly evolving global landscape.
 
Dr. Pang Chong Hau | Chief Sustainability Officer, Giti Tire
Session 3: Trends and Innovations for Advanced Tire Manufacturing & Testing
Tire dynamics testing of tire performance under low tire-road adhesion conditions(plan)
Under low-adhesion conditions, tire dynamics testing plays a crucial role in assessing tire performance on challenging roads like slippery surfaces, snow, and mud. By simulating actual driving conditions, these tests measure the mechanical characteristics of tires under different conditions, providing data support for tire design, vehicle handling performance optimization, and safety evaluation. This article will explore techniques for identifying adhesion properties specific to driven wheels through road tests conducted on automobiles.
 
Lun Li | Senior Director, Chassis Development, China FAW Group Corporation
Lunch break
Carbon Footprint Actuarial Calculation and Traceability Build a Green, Low-Carbon Ecosystem
Domestic and international policies continue to introduce new requirements for low-carbon practices across the entire product lifecycle and production operations. Achieving net-zero or near-zero carbon emissions has become a key trend in the high-quality development of Chinese enterprises. The transition to a zero-carbon or near-zero-carbon industry is imperative.

Siemens’ Carbon Footprint Precision Accounting and Traceability Software drives digitalization and decarbonization in tandem, leveraging technological innovation to empower net-zero carbon industrial chains. Together with global partners, we are building a carbon reduction ecosystem to create a sustainable future.
  • Edge computing technology enables precise carbon emission accounting based on real-time production data.
  • Blockchain technology ensures secure, reliable sharing and collaborative management of supply chain carbon emissions data.

Xueting Zhang | CYS Business Development Manager , Siemens Ltd. China
Brief Analysis of the Impact of Tire Wear on Performance – Rolling Resistance as a Case Study
Today's report focuses on the relationship between tire wear methods/degrees and rolling resistance after wear. The research on rolling resistance aims to provide support for the optimization of EV range and fuel economy. The industry has been committed to narrowing the deviation between lab testing and real vehicle working conditions through technological innovation, while the difference in tire wear status is one of the key factors leading to such deviation. The change of rolling resistance after tire wear is a very important issue. Tire break-in is indispensable in multiple scenarios such as vehicle fuel economy evaluation, electric vehicle range assessment, driving performance evaluation, and braking performance evaluation, which has a significant impact on the accuracy of testing. Smithers MSE AP has observed through a series of internal tests that the two traditional methods commonly used in the industry, namely vehicle on-road break-in and tire buffing, both have the possibility of causing an unexpected increase in tire rolling resistance. This phenomenon poses a potential interference to the accuracy of relevant test results. Based on the above research background, Smithers has carried out a series of studies on the correlation between tire wear and rolling resistance using the Smithers independently developed and put into use Simulated on-vehicle Acceleration Testing (SOVAT) equipment. This equipment has several innovative designs and can realize the simulation test of tire performance under multiple working conditions. The test results show that in addition to the significant impact of groove depth, variables such as tire uniformity, profile, and contact patch characteristics also play an important role in tire rolling resistance. It is hoped that these research findings can provide some references for the industry to deeply understand the internal relationship between tire wear and rolling resistance.
 
Edward Zhang | Technical Manager, Materials Science and Engineering Division AP, Smithers
Networking tea break
The Future of Tyres in the Connected Mobility Ecosystem
With connected vehicles rapidly becoming standard and intelligent tyre technologies advancing, access to in-vehicle data is increasingly vital for driving innovation, enhancing road safety, and supporting sustainability. This presentation will provide an overview of the evolving EU regulatory framework, examine the main challenges facing the tyre value chain, and discuss how forthcoming rules can foster a competitive, data-driven mobility ecosystem.
 
Fatlum Gashi | Manager, Transport & Digital Mobility, European Tyre and Rubber Manufacturers’ Association (ETRMA)
Tire wear prediction
Tire labeling and regulations aim to address tire road wear particles (TRWP), emphasizing the need for sustainability. Efforts are underway for outdoor testing under controlled conditions to offer the most realistic insights; however, these methods for full-scale tires are costly, challenging, and typically conducted at later stages. Conversely, lab-scale testing or studying wear particles requires realistic methodologies and predictive wear tests to accurately forecast tire wear during the R&D phase. The well-established Grosch abrasion test on the LAT100 was designed to mathematically estimate common daily driving scenarios based on speed and energy dissipation, in accordance with the ISO 23233 standard. This presentation introduces a novel dynamic abrasion test that significantly reduces test time (by at least 12 times) while demonstrating excellent agreement with the Grosch test matrix, without requiring intra- and extrapolation mathematical models.
 
Dr. ir. Marzieh Salehi | R&D manager , VMI Holland BV
RFID Embeddable Tire Tagging: The shortest road to sustainability RFID
Join Hana RFID for an exclusive presentation on how embeddable RFID tire tagging is paving the way toward a more sustainable future. With over 20 years of proven expertise in tire-embedded RFID technology, Hana will share insights into how lifecycle traceability supports circularity, safety, and innovation in the tire industry. The session will also explore the critical role RFID plays in meeting upcoming regulations, including the European Digital Product Passport, and why early adoption is key.
 
Randall Grein | Director of Business Development, Hana RFID
AI-Optimized Tire Formulation & Manufacturing
  • AI and the "Materials Genome Initiative" (MGI)  
  • AI-Powered Optimization of Compound Formulation  
  • AI-Powered Optimization of Rubber Manufacturing  
  • AI Applications in Other Aspects of Tire Technology

Taiang Liu | CEO, Shanghai Shuzhiwei Information Technology Co., LTD.
End of Day One Conference
Session 4: Development and Innovations in Sustainable Tire Materials
Innovative RF-free resin for tire cords
-    Norm & Regulation
-    Araminolic Technology
  • Why Michelin can help
  • Michelin ResiCare
  • Resi4TEX
-    RF-Free  The New standard
 
Xunyan Ma | Asia Business Developer, Michelin Engineered Polymers – ResiCare
Wacker Technical Solution of Silanes and Siloxanes into Rubber compound
  • Performance requirement and Market Circumstances for tire industry
  • Compound design change for tires
  • Key features of advanced tires
  • How to handle challenges for rubber compounding
  • Feasible solution of Silanes & Polysiloxanes from WACKER

HeeHoon Jeong | Technical service leader of Rubber and Plastics , WACKER
Natural Rubber + Silica Alternative Material for Significantly Improved Tire Wear
Since the Paris Agreement in 2015, many nations have announced strategies to achieve carbon neutrality and have implemented a variety of policies to realize these goals. Notably, requirements within the automotive industry have been progressively strengthened and expanded across the entire product's lifecycle. The tire industry, in response, is focusing not only on reducing carbon emissions during the manufacturing process but also on transitioning to using renewable energy. In particular, R&D efforts are actively exploring the replacement of petroleum-based raw materials used in tires with renewable or recyclable alternatives. These activities are expected to contribute to the reduction of CO2 emissions during the raw material acquisition phase of the tire's lifecycle, thereby lowering the overall carbon footprint of the product and also aiding in the preservation of ecological diversity and the prevention of resource depletion. The successful application of these research outcomes to actual products is anticipated to bring us a step closer to the 2050 carbon neutrality goal.
 
Dr. Tom Rosenmayer | Founder and Chief Technical Officer, Silpara Technologies
Networking tea break
Replacing fossil-based materials in tires with innovative, renewable, and sustainable solutions - Towards net zero with UPM BioMotion ™ Renewable Functional Fillers 创新可再生可持续方案替代轮胎中的化石基材料——携手UPM BioMotion™（RFF）
Functional fillers have been used by tire industry for more than 100 years to improve performance properties like durability, driving efficiency and safety. The different filler materials represent approximately 30wt% of tires and consist primarily of highly CO2-intensive fossil carbon black or silica. In contrast, UPM BioMotion ™ Renewable Functional Fillers (RFF) are biobased and feature a negative carbon footprint from cradle to gate, enabling tire manufacturers to meet their sustainability ambitions, while providing additional performance benefits like reduced air permeability, lower rolling resistance and faster biodegradation of rubber wear. First tires have been already successfully developed like Nokian Tyres’ Green Step Ligna, in which all fossil carbon black in the sidewall was fully replaced by UPM BioMotion ™ RFF, increasing the renewable and recycled content to 60wt% in total. In our presentation, we will present different compounding studies highlighting the unique performance benefits of UPM BioMotion ™ RFF for tire applications.
 
Dr. Florian Diehl | Director Sales & Marketing - RFF Business, UPM Biochemicals
Sustainable Carbon Black: Reducing Tire Carbon Footprint and Increasing Recycled/Renewable Content
Orion's sustainability journey has led to the development of innovative carbon black products that significantly reduce environmental impact. Our sustainable carbon black grades are designed to help customers achieve their dual targets of reducing carbon footprint and increasing the use of recycled and renewable raw materials. Our sustainable product offerings are a testament to our commitment to environmental stewardship. We are expanding our production capabilities, particularly in Europe and China, to meet the growing demand for these eco-friendly solutions. This expansion ensures that our customers have access to sustainable carbon black on a global scale. Recent data from the International Carbon Black Association (ICBA) highlights that the carbon footprint of conventional carbon black is higher than previously reported. This new information underscores the substantial carbon footprint reduction achieved by our sustainable carbon black compared to conventional products. The potential reduction in the carbon footprint of tires when switching to our sustainable grades is even greater than initially anticipated. Additionally, the calculations of the carbon footprint reduction for our sustainable versus conventional carbon black have been verified by an external auditor, ensuring the accuracy and reliability of our data. By replacing conventional carbon black with our sustainable solutions, tire manufacturers can achieve significant reductions in their overall carbon emissions. This not only helps meet regulatory requirements but also aligns with the increasing consumer demand for environmentally friendly products. Our sustainable carbon black grades enable customers to contribute to a more sustainable future without compromising on quality or performance. In summary, Orion's sustainable carbon black products provide a powerful solution for tire manufacturers looking to reduce their carbon footprint and increase the use of recycled and renewable materials. Our commitment to sustainability, supported by new data from the ICBA and verified by an external auditor, demonstrates the tangible benefits of transitioning to our sustainable solutions.
 
Celso Magri | Global Marketing and Sustainability Director, Orion Engineered Carbons
Lunch break
Approaches to 100% sustainable technology for tires
Sustainability is now the focal point of technology development in global tire industry. Major tire companies have announced their goals and milestones in implementing sustainable materials.  As a major source of sustainable material, reclaimed carbon black (rCB) has high potential for future commercial use in tires. However, the performance of rCBs are still far from expectation of major tire companies.  The needs for high performance rCBs are still strong from the market.   Here, we are sharing two approaches to largely improve the performance of rCB by using our innovative technology. One is by using different pyrolysis process to increase surface activity of rCB. The other is by using physi-chem treatment of rCB to largely remove, or to deplete mineral materials known as ash. The pyrolysis process approach increases both iodine number (70% increase) and nitrogen adsorption(40% increase) to a large degree, and as a result improves the reinforcement on rubber. The ash-removal approach decreased the total ash content by 60%, especially depleted the zinc content (zero zinc residual). Moreover, it is worth to note that we have not used any of the chemicals that dramatically increase the footprint of treatment process. The whole process is environmental friendly. Now the technology is under commercialization. Eventually, our target is to create 100% sustainable technology for tire industry.
 
Calvin Xu | General Manager, Shanghai Veco New Material Technology Co. Ltd.
LANXESS solutions for sustainability in rubber industry
We live in a world increasingly defined by environmental challenges. Adapting is not only our responsibility but also an important business opportunity. By integrating sustainability into key aspects of our business – from customer engagement to plant operations and innovation—we create tangible, long-term value for ourselves and our stakeholders. This presentation will introduce Rhein Chemie’s solutions for sustainability. These solutions will offer a broad product portfolio based on renewable or recycled raw materials. To apply state of the production of products with efficient material and energy use. To better serve customers with reducing emissions footprint. and enhance sustainability of customer products by improving lifetime or energy consumption. Finally To support the recycling of waste rubber. Above information will help customers in rubber industry to select the environmental and sustainable materials. It will contribute to the sustainability of our world.
 
Mengxuan Hao | Head of Application Development APAC, Rhein Chemie
Session 5: Advancing Solutions and Building Momentum for Sustainability
Empowering sustainability in the tyre industry through data-driven collaboration
The Global Data Service Organization for Tyres and Automotive Components (GDSO) is a global initiative that is setting the standard for digital tyre identification and data interoperability. By enabling secure and standardized data sharing across the tyre lifecycle — from manufacturing to end-of-life — GDSO provides an IT backbone that supports tyre manufacturers in meeting the growing demands of sustainability and circularity. With an increasing number of regulatory and market-driven sustainability use cases emerging across regions, tyre manufacturers face both complex challenges and transformative opportunities. The difference lies in their ability to leverage data. Through the use of electronic tyre identification and the GDSO-governed Data Space, manufacturers can unlock new business value by transforming compliance requirements into actionable insights and innovative business models. This digital infrastructure simplifies the exchange of tyre-related data across stakeholders — regardless of brand — ensuring full interoperability and scalability. This presentation will unveil GDSO’s newest service designed to connect tyre manufacturers, used tyre collectors, retreaders, and end-of-life processors within a unified data ecosystem. Attendees will discover how this IT solution is enabling the industry to streamline operations, reduce environmental impact, and build new value chains that are both sustainable and data-driven.
 
Riccardo Giovannotti | Secretary General, GDSO
The future of green manufacturing: how tire companies can lead in low-carbon innovation
  • Understanding China’s policy direction for carbon reduction in manufacturing and how tire manufacturers can align with China’s carbon neutrality goals and Five-Year Plan objectives.
  • How low-carbon strategies can enhance brand reputation, investor confidence, and market positioning
  • The impact of supply chain decarbonization on exports and global competitiveness
  • Case studies from leading global and Chinese manufacturers adopting green manufacturing practices

Aron Kurzydlo | CEO, First Nations Carbon
GPSNR’s Assurance System: Timeline, Impacts, and Strategic Value
Following an Extraordinary General Assembly vote in July 2025, the Global Platform for Sustainable Natural Rubber (GPSNR) has fully approved its Assurance System—establishing a clear requirement for all member companies to undergo third-party assurance assessments starting in 2027. With GPSNR members already representing over 50% of the global natural rubber market—including many of the world’s largest car and tire manufacturers—this system is rapidly becoming the reference point for sustainability assurance in the sector. This presentation will outline the core features of these assessments, pathways for members to demonstrate compliance, and the significant benefits this brings to companies across the value chain—particularly as alignment with GPSNR becomes a strategic imperative for global market access and leadership.
 
Aidan Mock | Director of Impacts and Assurance, Global Platform for Sustainable Natural Rubber (GPSNR)
End of Conference