Register Today
  • Sustainability in Tires
  • Traction Summit

Traction Summit

May 20-21, 2026
Charleston, South Carolina

Don't Get Left In the Dust

Attend tire and rubber's premier conference

Count Me In

We're Attending. Are You?

Experts From NASCAR, Pirelli, The Goodyear Tire & Rubber Company, South Carolina Port Authority, Revvo Technology and MORE! 
Attendees will also hear from tire and rubber industry experts who will speak over the course of the two-day agenda. The agenda content has a special focus on:

  • Tire market trends
  • Automotive design trends and energy infrastructure
  • AI
  • Sustainability
  • Insights from the race track
VIEW THE 2026 AGENDA>>>


Fasten Your "Sheet" Belts - Haunted Carriage Tour
NEW This Year - Registered attendees will have the opportunity to attend a Haunted City Tour of Charleston on the evening of May 19th

LEARN MORE>>>

Innovation Power Hour
Attendees will also hear from speakers during an Innovation Power Hour which will showcase the use of AI, material innovation, blockchain, regulatory compliance, tech innovation and more!

SEE WHO'S PRESENTING>>>

2026 Agenda

View Full Agenda
Registration Opens
Opening Remarks
Session I: Market Trends and Forecasts
Session II: Innovation Hour
Session III: Artificial Intelligence
Session IV: Sustainability
Session V: Logistics/Transportation
Session VI: The Last Mile
Evening Networking Reception
Morning Refreshments
Opening Remarks
Session VII: Insights From the Track
Session VIII: Alternative Materials and Automotive Applications 
Session IX: Smart Tires
Session X: EVs
Closing Remarks
Dan Andrei Anton - Unleashed Engineering

Dan Andrei Anton

Managing Director at Unleashed Engineering
Sunjay Dodani - Revvo Technologies

Sunjay Dodani

CEO & Co-founder at Revvo Technologies
Russell Shepherd - Michelin

Russell Shepherd

Technical Communications Director at Michelin
Ilkka Lehtoranta - Black Donuts inc.

Ilkka Lehtoranta

Head of Tire & Material Development at Black Donuts inc.
Kanwar Bharat Singh - The Goodyear Tire & Rubber Company

Kanwar Bharat Singh

Head of Algorithms and Sensing Technology at The Goodyear Tire & Rubber Company
Marzieh Salehi - VMI Holland BV

Marzieh Salehi

R&D Manager at VMI Holland BV

2026 Advisory Board

View all 7 board members
Joshua Guilliams - Smithers

Joshua Guilliams

Vice President, Consulting Materials Science and Engineering at Smithers
Britton Swingle - Michelin

Britton Swingle

Director of Standards and Regulations at Michelin
Andrew Thompson - Bridgestone Americas

Andrew Thompson

Global General Manager, Strategic Sustainability at Bridgestone Americas
Maureen Kline - Pirelli Tire North America

Maureen Kline

Vice President Public Affairs & Sustainability at Pirelli Tire North America
Jay Spears - Continental Tire

Jay Spears

Director of Standards and Regulation, The Americas at Continental Tire
John Baldwin, Ph.D. - Discount Tire

John Baldwin, Ph.D.

Chief Product & Technical Strategist at Discount Tire

FAQ

What is Traction Summit?
Traction Summit is the premier conference where delegates are empowered with macro and micro insights on the tire supply chain, future opportunities for tires and the connections needed to capitalize on those prospects.

LEARN WHY YOUR PEERS RETURN>>>

How Can I Get Involved?
Position your company as a leader in tire and rubber sectors- apply to showcase your solutions in the exhibit hall as a 2026 sponsor.

Who Attends Traction Summit?
The full tire supply chain, including the world’s leading tire manufacturers, aftermarket, and OEMs with job titles like:

  • President/Director
  • Supervising Hazardous Substances Engineer
  • Tire Technical Leader
  • Director of Test Track Operations
  • Chief Commerical Officer
  • Director of Standards and Regulations
  • Technical Advisor
  • VP Operations

 SEE THE 2025 ATTENDEE LIST>>>